CIO Retail Summit Europe | October 26, 2017 | The May Fair Hotel - London, UK

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Influencing Retail Trends Through Social Media

Think Tank - 1:25 pm - 1:50 pm

While “social selling” is predicted to boom, spiking from $3B to $5B is total revenue over the next couple of years, it will continue to represent just a tiny portion of the retail market as a whole. The biggest impact social has on retail is not conversion, but exposure as its real value comes from informing and influencing, so called “top of funnel” retail activities. As such, while social may not have a significant impact on top line performance for an individual retailer, its potential bottom line impact, by creating and enhancing brand and product awareness can be massive. As such, retailers that have not already done so need to begin investing in a social management capability, leveraging the available social media channels as an interactive extension of its traditional marketing and advertising capabilities.

Takeaways:

  • As consumers increasingly move online and to mobile channels the relevance and impact of social media to retail increases in lock-step
  • Of the big social media platforms, Pinterest has already eclipsed Twitter in terms of impact on retail and is rapidly catching Facebook
  • Social media allows for the creation of two-way (retailer created and consumer created) lightweight content marketing that is easier to consume in today’s attention deficit world

Required Qualifications for Speakers:

  • Senior level decision maker of a major organization - i.e. SVP, C-Suite, EVP
  • Executive level experience within a major institution with a direct and relevant focus

* I have read and meet the required qualifications for CIO Retail Summit Europe speakers

Invitation response deadline: October 12th, 2017

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Session Description


Biography

Proposed Session is a Panel Discussion