CIO Retail Summit Europe | October 11, 2017 | London, UK

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On-line and On-premise Retail Integration

Think Tank - 12:05 pm - 12:35 pm

Online retailers are exerting serious pressure on those with bricks and mortar stores and as a result many “traditional” retailers are heavily investing in their own online retail channels. Operating in a dual channel mode however reduces the impact and value of these initiatives as studies show that where on-line and on-premise retailing is tightly integrated, through offerings such as “Buy Online, Pickup in Store” see as much as a 4% sales uplift. To be able to provide this tight integration however retailers must ensure that they can provide real time comprehensive inventory updates, a consistent experience across both channels.

Takeaways:

  • Well integrated channels drive greater revenue as a result of higher in-store sales though at the expense of some online sales
  • In store increase come from greater opportunity for upsell / cross sell while online decreases are the result of greater cart abandonment
  • An inability to provide consistent and real-time inventory information is the single biggest impediment to channel integration

Required Qualifications for Speakers:

  • Senior level decision maker of a major organization - i.e. SVP, C-Suite, EVP
  • Executive level experience within a major institution with a direct and relevant focus

* I have read and meet the required qualifications for CIO Retail Summit Europe speakers

Invitation response deadline: August 4th, 2017

Contact Information

Session Description


Select Options Which Best Fit Session Topic

Embracing the Mobile Wallet

Influencing Retail Trends Through Social Media

On-line and On-premise Retail Integration

Overcoming the Data/Privacy Divide

Suggested Topic:

Biography

Proposed Session is a Panel Discussion